Internet, the only way of redemption for the publishing industry (interview with Paul Madron)
I, for T-Mag
"After the first five months of activity I can say that it is still a gamble, but it was not a gamble." When he announced the birth of Lettera43 , director Paul Madron spared no criticism of the media world. "The dramatic decline of traditional publishing - wrote in his first editorial - makes internet the only possible way of redemption. " Substantial investment, editors under 30 and the opportunity for a short or extended use of the content. And above all the knowledge they can devote themselves to creating a product designed exclusively for the Web without fear of negative impact on sales paper: the challenge of Lettera43 . "The results of this month - says at Madron T-Mag - are very positive. We count inputs of 130-140 thousand average daily page views to 600 000. The site is positioned quite well and coviamo important expectations. Our business plan is four years, from about ten days we are willing to take quick and iPad The start of the new sections of channels that will enrich our content offerings. " Not only that. Since January, in fact, relies on Lettera43 Manzoni, one of the first dealerships in Italy for online advertising (the same group L'Espresso, for instance). "The indicators relating to advertising on the Internet - Madron notes - are increasing, so we are confident on this front."
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